There were both ups and down in February, some good and some to be expected. Leads were down slightly, and tours were down significantly when compared to 2020. The bump in census last year was offset by the drop this year. Cash receipts were down over 20%, but so were the number of days to convert tours to move-ins. There was also a positive trend in incidents, which showed a significant reduction from both 2020 and 2019.
These graphs contain year over year comparisons for 2019, 2020 and 2021. Please note that 2019 figures are year over year comparison to 2018.
