In a challenging market where inquiries are down, communities are reporting a positive trend with census up 1.49% for the period. This growth is being sustained despite a 19.57% decrease in move-ins, which has been offset by a corresponding 21.17% reduction in move-outs. This proactive stabilization of occupancy is creating a much-needed foundation for continued financial health.
This success is largely driven by community teams strategically leveraging the powerful Move-N Marketing Automation and Engage 360 platform. In a period where total inquiries and initial tours are down 14.68% and 19.41% respectively, customers are using the platform’s marketing automation and targeted drip campaigns to maximize the value of every single lead. They are intentionally engaging prospects and nurturing them through the sales cycle, ensuring that the communities are not just surviving, but actively competing for available market share.
This tactical approach to stabilizing occupancy sets the stage for future financial health. While cash receipts and rent rolls have faced challenges, the positive census growth is the crucial first step in reversing these trends. By leveraging Move-N’s technology to successfully navigate market pressures, the way is paved for improved cash flow and a stronger rent roll in the months ahead. This demonstrates the direct and tangible value of Move-N Software’s platform in building a resilient foundation for long-term growth.
