Our Q2 performance data reveals a period of strategic growth and building momentum. We saw robust growth in Census figures, up 1.83% from Q1, and Residents with Assessments, which increased by a strong 4.13%. These increases showcase our customers’ consistent ability to maintain and grow their resident base while delivering valuable services.
While Inquiries and Initial Tours saw strategic adjustments, the Actual Comprehensive Inquiries grew by 1.56% and Average Tour effectiveness remarkably increased by 15.94% from Q1 to Q2, indicating more focused engagement and enhanced conversion capabilities in presenting their communities.
A positive standout in Q2 was the dramatic acceleration in the Actual Comprehensive Marketing activities, surging by an impressive 50.17% from Q1, setting the stage to drive substantial positive impacts on future inquiry volumes within the senior living sector. Operational flow remained remarkably stable, with Move Outs seeing a positive -19.55% decrease from Q1, reflecting improved retention. Even with strategic adjustments in financial metrics, this period is being leveraged for significant optimization to ensure long-term financial health. With Incidents remaining highly stable, the commitment to operational excellence is clear. These Q2 trends provide a strong foundation for strategic direction that will drive continued success and will ultimately benefit our customers’ trends and partners of the senior living industry.
