October inquiries were down from 2019 and from the prior month in 2020. The drop in initial tours from 2019 remained at about the same level as in September, as did cash receipts. Census dropped, but only slightly compared to the same time last year, and while move-ins are lower this year, so are move-outs. Outreach activity with both referral contacts and inquiries continues to exceed 2019, which is a good strategy to implement to help prevent a further decline in new inquiries. While August and September saw increases in the days to convert tours to move-ins, October conversion days were reduced by more than 35%.
