Inquiry and marketing outreach activity for September is improved over 2019, and this consistent push in outreach the last few months appears to have helped stabilize the sales pipeline, resulting in a less than 10% reduction in lead volume compared to last year. The number of days for tours to convert to move-ins improved from August and was just slightly higher than 2019. Move-ins are still down from same time in 2019 but continue to be offset by fewer move-outs, helping to minimize the drop in census.
