Despite the seasonal shift in the final days of summer, move-ins and cash receipts have steadily increased, demonstrating the success of conversion efforts. Inquiries are down 15% year-to-date and 6% month-over-month, reflecting typical seasonal patterns. However, initial tours have risen each month in 2024, showing strong engagement despite lower inquiry volume. Move-ins continue to climb, a sign of effective follow-up strategies and successful tour-to-move-in conversions. Cash receipts are also on the rise, driven by new residents and additional service fees. Although inquiry-to-conversion times lengthened in July and August, conversions remain strong, underscoring the effectiveness of the sales process. As summer winds down, focusing on boosting inquiries and optimizing conversion times will help carry this momentum forward.
