The Senior Housing Census and Operations Benchmark Report for December 2024 provides a comprehensive overview of industry performance metrics for the past six months. Key highlights include trends in move-ins and move-outs, cash receipts, and tour-to-move-in conversion times. Despite a 15.18% decrease in inquiries compared to the previous year, there was notable stability in initial tours, with a minimal 0.13% difference. Cash receipts increased by 27.66%, signaling strong financial inflows. However, move-ins experienced a 10.68% decline, while move-outs rose by 2.86%. Marketing activity fluctuated significantly, showing a mixed impact on outreach effectiveness. Rent roll metrics revealed positive growth across room rates and service fees, contributing to overall revenue gains. The report emphasizes operational dynamics affecting census stability and marketing strategies within senior living communities.
