During the review of the first month of 2025, the senior housing industry experienced mixed trends across key metrics. January’s inquiries and initial tours showed modest fluctuations, while move-ins remained low and move-outs declined by 12.5%. Cash receipts remained stable at 26.4%, showing slight growth. Marketing activity saw a 12.6% decline, while incidents increased by 20.6%, highlighting operational concerns. The average tour-to-move-in conversion time reached 75 days , indicating a stabilization from prior fluctuations. In the rent roll summary, room rates stood at 26.7%, assessment fees at 21.0%, monthly fees at 22.0%, and service fees rebounded to 27.6% after previous declines. These figures suggest a need for continued focus on occupancy strategies, marketing efficiency, and operational stability.
