The senior housing industry exhibited a generally positive performance when comparing May 2025 to May 2024. Three key improvements were identified: a significant decrease in move-outs, a better census growth, and a notably faster tour-to-move-in conversion ratio.
We also saw a remarkable reduction in incidents and a robust growth in monthly fees, thus reflecting enhanced resident retention and operational quality. This positive momentum is supported by a 27.4% increase in marketing efforts, driven by a recognizable push for grassroots activity from our customers and partners. While initial tours have seen a decline, this trend is likely influenced by the current housing market, where homes are averaging 40 days on the market with the spring selling season extending into July. However, this number is down from over 45 days in Q1 2025. Additionally, communities are experiencing stabilized high occupancy, naturally reducing the need for large volumes of new move-ins or outs.
